A Non-Governmental
Organization
“Join Ukraine”

A community of experts and practitioners developing solutions for the state in resisting Russian aggression

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The “TOTAL DEFENCE FOR UKRAINE: LEADING A RESILIENT COUNTRY” program was initiated by the NGO “Join Ukraine” as a platform for rethinking Ukraine’s experience of resilience during the full-scale war. It brings together leaders from the public sector, the military, civil society, and business to transform the experience of unprecedented solidarity and horizontal cooperation into sustainable strategies for national resilience. The program’s implementation has been made possible through partnership with the Ukrainian Catholic University, the Swedish Government Agency for Peace, Security and Development, and the Swedish Psychological Defence Agency, with the support of dedicated funding.

About us

"Join Ukraine" assists Ukrainian state institutions in developing strategic communications, researches the Russian military machine in terms of sociocultural, security, and information policies, and advocates for Ukraine's interests abroad and trains leaders on the concept of Total Defense together with Ukrainian Catholic University and Swedish government institutions.

The organization was established in May 2022 as an evolution of a volunteer movement of professional communications experts and socio-political researchers in response to the full-scale invasion.

Key experts of the organization have 15+ years of experience working in government organizations, civil society organizations, and the communications sector.

Since 2022, the organization's partners have included the Defense Forces of Ukraine (Ministry of Defense, Security Service of Ukraine, Territorial Defense, Special Operations Forces), the Ministry of Foreign Affairs, the Center for Strategic Communications and Information Security under the Ministry of Culture and Strategic Communications of Ukraine, and the Ministry of Strategic Industries.

"Join Ukraine" team believes that joining the efforts of state institutions and civil society helps
Ukraine resist the aggressor and brings it closer to victory.

"Join Ukraine" assists Ukrainian state institutions in developing strategic communications, researches the Russian military machine in terms of sociocultural, security, and information policies, and advocates for Ukraine's interests abroad and trains leaders on the concept of Total Defense together with Ukrainian Catholic University and Swedish government institutions.

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The organization was established in May 2022 as an evolution of a volunteer movement of professional communications experts and socio-political researchers in response to the full-scale invasion.

Key experts of the organization have 15+ years of experience working in government organizations, civil society organizations, and the communications sector.

Since 2022, the organization's partners have included the Defense Forces of Ukraine (Ministry of Defense, Security Service of Ukraine, Territorial Defense, Special Operations Forces), the Ministry of Foreign Affairs, the Center for Strategic Communications and Information Security under the Ministry of Culture and Strategic Communications of Ukraine, and the Ministry of Strategic Industries.

"Join Ukraine" team believes that joining the efforts of state institutions and civil society helps
Ukraine resist the aggressor and brings it closer to victory.

Video Production
for Government Institutions

"Join Ukraine" team has produced dozens of thematic videos for the official accounts of Ukrainian ministries engaged in strategic communications with international partners. Our videos have garnered hundreds of millions of views and reactions worldwide, reposted by leading global media outlets and top officials from the United States, Europe, and beyond. The stories we tell help keep the topic of Ukraine’s resistance to Russian aggression in the global spotlight, reinforce the framing of Russia as the aggressor, and support advocacy for continued military assistance.

Our team

Partners