The report examines regional reactions to the attacks on Wildberries warehouses, which became one of the main topics of discussion across Russia during the week. We analyze how the strikes affected the information agenda, what concerns and emotions they triggered, and how users discussed delivery disruptions, returns, compensation and the risks to the company’s infrastructure.

We also examine how responsibility for the situation was assigned — to the federal or local authorities, Wildberries, or Ukraine — and how these discussions intersected with broader attitudes toward the war and the Russian authorities.

The monitoring covers July 27 – August 2, 2026 and is based on an analysis of regional communities on VK and Telegram.